Tavernello Rebranding: A Change Worth Noticing

More quality, more modernity

Have you noticed that Tavernello's communication today is very different from what it was a few years ago, especially on social media? Tavernello, known for its famous wine in brik, has undertaken a major process of rebranding to renew its image and improve product perception in the eyes of consumers.

Today, the brand is positioned as a choice of quality, accessible and modern, capable of attracting both new generations and loyal audiences; it thus proved that a brand can evolve without losing its identity, turning weaknesses into strengths with the right strategy. But how did it succeed?

Tavernello's rebranding starts with logo and packaging

The first step in the rebranding was a visual restyling, with a new circular logo, cleaner and more refined lettering, and the tagline "Sincere. Good. Italian.". These elements convey authenticity and simplicity, reassuring consumers and making the product more attractive on the shelves.

Expansion of product range

In addition to the classic brik, Tavernello has introduced. new bottled wine lines, offering a more refined alternative for different consumption occasions. This choice has helped improve brand perception and broaden its audience.

Ironic and engaging advertising campaigns

One of the most interesting aspects of rebranding was the use of the'self-irony in advertising campaigns. Tavernello turned historical criticisms into strengths, demonstrating self-deprecation and sympathy, winning elements to engage the audience.

Maccio Capatonda to rebrand Tavernello

To dismantle the usual clichés, Tavernello called out the following. Maccio Capatonda, master of surreal humor. The result? A series of hilarious commercials poking fun at the world of sommeliers.

Among the most memorable is "Sommelier. Don't try this at home," where Maccio plays a wine critic obsessed with technicalities, to the point of turning every moment of his life into an absurd tasting analysis. The whole thing erupts into comic delirium, leading up to the final revelation: enjoying a good wine is easier than it sounds.

The commercial made a splash: millions of views and crazy engagement. The message? Tavernello is an authentic wine, accessible and without too many formalities. After all, drinking well is about pleasure, not complications!

With this move, Tavernello has shown that taking itself little seriously can therefore be the winning strategy to win over the public and breathe new life into a historic brand.

Sommelier: don't try this at home. Maccio Capatonda knows a thing or two about that!

Social media presence

Tavernello stands out on social media with content creative and interactive, designed to engage younger audiences. The communication combines irony, aesthetics and strategy: artistic quotes, shots with an editorial slant and a light tone that invites people to “play” with the brand.

The message is clear: always look at the glass half full...of Tavernello! Even criticism is handled with irony and pride, defending the quality of the product and reaffirming the company's mission.

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