New Year's Eve at the Autodrome

The entire event took place in the heart of the Temple of Speed, where the evening began with a gala dinner served in the dinner & toast room, with an appetizer, double first course, main course and dessert, and the inevitable midnight toast to best celebrate the entry into the new year.

After the countdown, the spotlight shifted to the PIT LANE Stage, the event's main room, with special guest DJ Alex Neri.

With the involvement of more than 20 partners and sponsors, we ensured an outstanding evening for all guests.

Before the event, we fired up the engines on TikTok and Meta, showing every detail of the evening to get the audience's adrenaline going.

With influencer marketing we hit the right target audience, while multi-channel campaigns-radio on Radio Brianza and Radio Lombardia, digital on Spotify, and email marketing-maximized visibility and engagement.

Our results speak for themselves in the month leading up to the event alone:

+ 1.7 mln impressions on Meta
+ 200 new followers on Meta
+ 1.6 mln impressions on Tik Tok with a CPM (cost per thousand impressions) of only 0,37€!

An extraordinary engagement that brought more than 1,000 people to experience the New Year's Eve event with us.

How to secure your ticket for New Year's Eve? You couldn't miss a dedicated site designed to turn every visit into a true pit stop toward entry to an unforgettable night.

The site brilliantly presented New Year's Eve, becoming the essential reference point for securing one's entry to the event.

Who drove the creativity? We did.
Black, gold, racetrack. The new year is off to a flying start.

From the first post to the last email, from the flyer to the menu: one event, one identity.
A celebratory mood that combines speed, elegance and adrenaline, curated in every touchpoint.