Universiade

Universiade was a world-coverage event: 50 countries connected worldwide, actors, politicians and, of course, prominent sportsmen in one stadium. On our side, however, a lot of organization, a lot of patience and a lot of initiative to be able to give such an important event the right digital stages.

To better manage video production, we moved with much of the team directly to Naples, colonizing the city. All content was shot during the day and edited at night so that it would be ready to reach the homes of millions of viewers the following day.

One of the biggest challenges of Universiade Napoli 2019 was related to performance marketing. Ticket sales for the competitions and for the opening and final ceremony events were, in fact, mostly entrusted to digital campaigns . Objective: to fill the SanPaolo! Mission accomplished thanks to a solid strategy and constant monitoring of the campaigns!

If you logged on to the internet in the summer of 2019, there's a good chance you came across one of our placements! Widespread dissemination of the campaigns allowed us to reach as many people as possible, increasing awareness of the event.

We will spare you the long list of operations done on the institutional site of Universiade Napoli 2019: title, description, url, cache and many other activities that our specialists can tell you about. We limit ourselves to telling you two words: First Position. For what keywords? As many as you can think of!

Universiade allowed us to get in touch with so many entertainment and sports professionals who were actively involved on social media. Casa Surace, Calciatori Brutti, Gli Autogol but also professionals such as Massimiliano Rosolino spoke for us and with us with engaging content created ad hoc.