Monza Fuori GP

More than 62,000 people in the city, more than 50 widespread events including concerts, DJ sets, shows, installations and the first edition of the spectacular Elegant Parade: an exclusive parade of classic and modern cars in the heart of Monza. From the 28 street food to the 9,000 spectators in Piazza Cambiaghi to the 28,000 at the Boschetti Reali: Monza has become the entertainment circuit for families, young people and fans.

An immersive experience, with 34 sponsors, children's activities, automotive exhibitions: for 4 days Monza was transformed into an open-air stage.

A visual identity built with the same care as a racing car: powerful, recognizable, and with attention to every detail.

Sinapps designed the logo and a powerful and consistent corporate identity, inspired by the event's signature colors, with a blazing red as the absolute protagonist. From passes to T-shirts, from promotional materials to digital content to the official magazine-every element was designed to tell the story of the event with style and precision.

Over 12 million views and a social strategy that ran as fast as the event.
With 9,720,000 views on Facebook and 2,400,000 on Instagram, the Monza FuoriGP 2025 communication reached record numbers. Sinapps curated a multichannel editorial plan - on Instagram, Facebook and TikTok - designed to engage every age group with tailored content.

Every element of the communication was designed to transmit the energy of Monza FuoriGP in real time: from backstage to highlights, passing through interviews and contributions entrusted to a storytelling face, chosen to give coherence and personality to the tale. A constant flow of stories, images and voices turned every moment into an experience to live, see and share.

With the Monza FuoriGP 2025 website, the events calendar has become an experience to explore: dynamic map, filters by date and location, and all the info always just a click away.

The site played a key role in promoting and supporting the event.